The process from getting the attention of the viewers until their final action of purchasing is not a long process at all. With its attractiveness, advertisements with subliminal message were successful in doing its purpose and objective, that is, to get the attention and interest of the respondents, stimulate their desire, and suggest further action or purchase intent.įindings revealed that in advertisements with subliminal message, there are short lines between the AIDA sequences of the hierarchy-of-effects model.
It showed that the messages were forwarded subliminally and effectively to the viewers with the use of its positive attributes and characteristics. In general, advertisements with subliminal message shown to the respondents were appealing and attractive. Where participants are free to talk with other group members. Questions are asked in the interactive group setting Focus Group Discussion is a form of qualitative research in which a group of people are asked about their attitudes towards a product, service, concept, advertising, idea, or packaging. This study used the qualitative research design using Focus Group Discussion and Content Analysis specifically. These assumptions were explored in this research throughout the use of advertising in television. It also explored the relation of its impact to four persuasive steps or desired effects that a brand message might have on customers and prospects especially with their final action. It also aimed to identify the possible advantages and disadvantages of the topic as compared to the perceptions of the respondents. The general purpose of this study was to determine the perceptions of the Third Year Marketing students of Letran Calamba on advertisements with subliminal message. Perceptions of the Third Year Marketing Management Students of Letran Calamba on Advertisements with Subliminal Message
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